FC Roast, a specialty coffee brand, was running its online store on Wix but needed a more scalable,
modern, and professional eCommerce solution. They wanted to:
- Migrate smoothly to Shopify
- Refresh their branding and design
- Add a coffee subscription model for recurring revenue
- Preserve existing shop functionality while improving the user experience
What We Did:
We rebuilt the entire FC Roast store on Shopify, focusing on a clean, mobile-first design with
the brand’s new red and white identity. The store was structured for both one-time purchases
and a new subscription service, giving coffee lovers the option to receive fresh coffee monthly.
Key Features Delivered:
- Migration from Wix → Shopify without losing products, pages, or key features.
- Modern, clean, mobile-friendly design with red + white branding
- Shop Features:
- Product detail pages with tasting notes, grind/size options, free shipping messaging
- Product grid with sorting & quick view
- Secure checkout with Shopify Payments, Stripe, Shop Pay
- Subscription Service: Built a new subscription model where customers can choose the
house blend or coffee of the month, select their grind, and subscribe monthly or with
prepaid 3/6/12 month plans. - Built dedicated content pages: About Us, Contact Form, FAQs, and Policy pages
(Shipping, Returns, Privacy). - Email Signup form integration (Mailchimp) for newsletters and campaigns
FC Roast now has a professional Shopify store that:
- Looks modern and works seamlessly across all devices
- Supports recurring revenue with subscriptions
- Provides a faster, smoother checkout experience
- Builds stronger customer engagement through email marketing
This transformation positioned FC Roast to grow beyond a basic Wix shop into a scalable, branded
online coffee business.