FC Roast, a specialty coffee brand, was running its online store on Wix but needed a more scalable, modern, and professional eCommerce solution.

 

They wanted to:

• Migrate smoothly to Shopify
• Refresh their branding and design
• Add a coffee subscription model for recurring revenue
• Preserve existing shop functionality while improving the user experience

 

What We Did:
We rebuilt the entire FC Roast store on Shopify, focusing on a clean, mobile-first design with the brand’s new red and white identity. The store was structured for both one-time purchases and a new subscription service, giving coffee lovers the option to receive fresh coffee monthly.

Key Features Delivered:

• Migration from Wix → Shopify without losing products, pages, or key features.
• Modern, clean, mobile-friendly design with red + white branding
• Shop Features:

1. 1. Product detail pages with tasting notes, grind/size options, free shipping messaging
   2. Product grid with sorting & quick view
   3. Secure checkout with Shopify Payments, Stripe, Shop Pay

• Subscription Service: Built a new subscription model where customers can choose the house blend or coffee of the month, select their grind, and subscribe monthly or with prepaid 3/6/12 month plans.
• Built dedicated content pages: About Us, Contact Form, FAQs, and Policy pages (Shipping, Returns, Privacy).
• Email Signup form integration (Mailchimp) for newsletters and campaigns

 

FC Roast now has a professional Shopify store that:

• Looks modern and works seamlessly across all devices
• Supports recurring revenue with subscriptions
• Provides a faster, smoother checkout experience
• Builds stronger customer engagement through email marketing.

 

This transformation positioned FC Roast to grow beyond a basic Wix shop into a scalable, branded online coffee business.